eBay introduces AI-powered 'shop the look' features

eBay is adding an AI-powered feature to its iOS app to help shoppers discover personalized fashion suggestions.

The platform's new "shop the look" feature will appear as an interactive carousel of curated looks, and will base recommendations on customers' shopping history, providing "similar items and outfit inspirations". These suggestions will evolve based on an individual's buying habits and preferences.

"Shop the look" will be available on the iOS app in the U.S. and UK, with Android support arriving later this year. The feature will appear to eBay shoppers who have viewed at least 10 fashion-based items over the course of 180 days. So if you're one of those enthusiast shoppers, the tool will be displayed on your eBay homepage and on the site's fashion landing page.

The e-commerce platform is powering its new tool with eBay.ai, also responsible for the introduction of AI-generated product listings that eBay launched in September 2023. The company is looking to explore expansion of the tool in other categories, too, aside from fashion.

eBay is one of many, in the slew of shopping-forward platforms, to add AI-based tools in the last few months alone. Meta just recently launched a set of AI features for both brands and sellers on Facebook and Instagram, while Amazon launched an AI shopping assistant back in February, offering product recommendations and comparisons across the Amazon catalogue.