Ed Sheeran's 'Divide' has a billion YouTube views less than a week after its release
You probably figured this out by hearing "Shape of You" everywhere you go, but Ed Sheeran's new album is a hit.
Sheeran received over 1 billion YouTube views on Divide songs less than two days after the album's release.
Sheeran released the audio of each of the album's tracks on YouTube to coincide with the release.
Most of the views come from previously released videos for the album's two lead singles, "Shape of You" and "Castle in the Hill." Sheeran released both traditional videos and lyric videos for both tracks. The "Shape of You" lyric video is leading the pack with nearly 4 million views.
Sheeran's also gained 3 million YouTube subscribers in the past two months -- more than any other channel this year -- so it's safe to say he's not going anywhere.
Topics YouTube
Tricia Gilbride was a Reporter for Mashable Watercooler. Tricia focused on the intersection of celebrity culture and the Internet. Previously, she worked as a fashion writer and a social media manager. She also edits Women-Artists.org, a blog and annual print publication, and looks exactly like her cat.
