This restaurant's egg-themed 'pun' is so spectacularly bad it's good

Take a bow.
 By 
Sam Haysom
 on 

Most adverts are largely terrible, but every now and then a piece of marketing comes along that just absolutely hits the nail on the head.

Well step aside, inferior breakfast venues, because Lenwich restaurant has only gone and come up with the pun to end all puns:

Yep: "Egg Morning". Perhaps the most beautiful example of the "so bad/meaningless/confusing it's actually good" pun ever put into practice.

Nobody on Twitter knew quite what to make of it.

Others, meanwhile, were reminded of similarly brilliant campaigns.

Hope you eggjoyed, eggeryone.

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Sam Haysom

Sam Haysom is the Deputy UK Editor for Mashable. He covers entertainment and online culture, and writes horror fiction in his spare time.

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