Egyptian tour company exemplifies 'too soon,' uses hijacking to promote travel
An Egyptian tourism company is taking a lighter view of Tuesday's EgyptAir hijacking, presenting a textbook case of "too soon."
Lions Trips is promoting excursions on its Facebook page with a remark about how "maybe a hijacker will take you to Cyprus" as a bonus.
You May Also Like
The company put up the post mere hours after a man hijacked EgyptAir Flight MS181 and forced a landing in Cyprus.
The passengers and crew on board the flight from Alexandria have been released, no injuries were reported, and an investigation into the incident is ongoing.
This Tweet is currently unavailable. It might be loading or has been removed.
A full translation of the post reads, "Book a flight from us to Hurghada on Thursday, April 7 and maybe a hijacker will take you to Cyprus. Or roll the dice and maybe it will be France or Italy."
Brands often try to capitalize on current events, but making light of a plane hijacking on the same day it happens has to be some kind of record.
Have something to add to this story? Share it in the comments.
