El Rey Network joins the digital entertainment world with new series
El Rey Network, the English-language lifestyle network, is expanding into digital entertainment with help from Danny Trejo.
The network is kicking off its digital programming with a monthly project celebrating the spirit of the independent creator called Artists in Residence, Mashable has exclusively learned.
The show, which launches Wednesday, will pair Trejo (Machete) with YouTube star Josh Leyva.
As part of the digital expansion, the network has also signed talent and development deals with host/personality Chuey Martinez and animation production company Octopie Studios.
"Our goal is to use social and digital content to create awareness among younger viewers, thus exposing new audiences to El Rey Network and its programming, which is our primary business," El Rey Network president and G.M. Daniel Tibbets told Mashable. "Expanding into digital on various platforms allows us to get content into the marketplace more quickly and with more frequency. It also allows us to be more experimental with our programming. El Rey is an escapist entertainment brand that is perfectly positioned for consumer enjoyment whenever and wherever our fans choose."
Tibbets said viewers can expect more lifestyle and personality-based content that is reflective of the network's audience.
Genres will include food, music, animation and comedy.
Here's an exclusive look at Artists in Residence.
UPDATE: This post has been updated with more quotes.
Topics YouTube
Saba was a Los Angeles-based reporter who covers all things digital entertainment, including YouTube, streaming services and digital influencers. Prior to that, she spent two years at the Los Angeles Times covering entertainment for the Calendar and Company Town sections. Saba grew up in Santa Monica and graduated from Boston University with a B.S. in journalism and B.A. in political science. When not reporting, she is usually binge watching shows online or looking for new coffee shops to frequent.
