Elon Musk says there will be three 'verified' Twitter checkmarks: blue, gold, and grey

The plot thickens.
 By 
Stan Schroeder
 on 
Twitter blue checkmark
Can we get a pink checkmark? Credit: NurPhoto/Getty Images

We might finally be near the end of the Twitter checkmark saga.

Twitter CEO Elon Musk tweeted on Friday that the company aims to re-launch its account verification scheme next Friday, on Dec. 2. The feature will go live alongside a re-launch of Twitter's paid membership tier Twitter Blue, which was pulled earlier this month.

But the system is changing. This time, says Musk, there will be three checks: "Gold check for companies, grey check for government, blue for individuals (celebrity or not)."

And just paying $8 for a Twitter Blue membership won't be enough to get a checkmark. "All verified accounts will be manually authenticated before check activates."

"Painful, but necessary," he wrote.

With this, Musk and Twitter have come full circle. Twitter's blue checkmark was originally a way to prove users' identities. Shortly after taking over at Twitter, Musk rendered it useless by making it another perk of Twitter Blue. This meant everyone could get a checkmark for eight bucks, and that's seemingly what everyone did, with impersonators spewing fake news and confusing users who no longer had an at least partially reliable way to determine which accounts were genuine.

Here is a more detailed recap of what happened next. Suffice to say that Musk and Twitter stumbled aimlessly, killing off features and bringing them back on a daily basis, before ultimately deciding on manually authenticating accounts before granting them checkmarks, which is more or less what Twitter did before Musk came along.

The difference, however, is that having the privilege of getting authenticated by Twitter will no longer be free; users, companies, and (seemingly) governments and related organizations will have to cough up eight bucks to get it.

When asked to provide more details about how, exactly, the new system will work, Musk said a "longer explanation" is coming next week.

Topics X/Twitter

Stan Schroeder
Stan Schroeder
Senior Editor

Stan is a Senior Editor at Mashable, where he has worked since 2007. He's got more battery-powered gadgets and band t-shirts than you. He writes about the next groundbreaking thing. Typically, this is a phone, a coin, or a car. His ultimate goal is to know something about everything.

Mashable Potato

Recommended For You
Elon Musk’s SpaceX acquires Elon Musk's xAI, including social media platform X
SpaceX, xAI, and Grok logos

Elon Musk found liable for defrauding Twitter investors
Elon Musk arrives at federal court on March 4, 2026 in San Francisco, California.

AI chatbots like ChatGPT are using info from Elon Musk's Grokipedia, report reveals
Grokipedia logo on mobile device

Takeaways from Elon Musk's xAI all-hands meeting: Ancient aliens, corporate structure, space catapults
Elon Musk and xAI logo

'Don't buy the Roadster' if safety is your goal, says Elon Musk
Elon Musk

Trending on Mashable
NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone

What's new to streaming this week? (April 3, 2026)
A composite of images from film and TV streaming this week.


NYT Connections hints today: Clues, answers for April 2, 2026
Connections game on a smartphone
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!