Elon Musk's tequila is called 'Teslaquila', and he says it's 'coming soon'
You've had a long day.
You and Joe Rogan smoked some weed, then you tweeted a bit, and now the SEC wants $20 million.
It's time to relax. Sit back in your underground tunnel, and pour yourself a glass of Teslaquila, something that apparently might be a thing.
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On Monday, Tesla filed an application to trademark "Teslaquila" with the U.S. Patent and Trademark Office, reports CNBC.
While the company didn't respond to a request for comment, Elon Musk did tweet a photo of what seems to be a Teslaquila prototype.
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Seeing all the pressure and scrutiny Elon Musk is under from regulators and investors, it might not seem like the best time to market a Tesla brand of tequila. Also, usually, car companies don't like to be associated with hard liquor, seeing as more than 10,000 people die in alcohol-related crashes in the U.S. each year.
It's possible that Elon, however, convinced the board this was a good idea with a presentation that looked something like this:
It's not clear if Teslaquila would simply be a promotional item or sold to consumers. But, um, yeah, prepare to see those bottles on eBay in the future.
Keith Wagstaff is an assistant editor at Mashable and a terrible Settlers of Catan player. He has written for TIME, The Wall Street Journal Magazine, NBC News, The Village Voice, VICE, GQ and New York Magazine, among many other reputable and not-so-reputable publications. After nearly a decade in New York City, he now lives in his native Los Angeles.
