Esports continues campaign of world domination with 24/7 TV network

Nothing says esports are taking over like a new 24/7 television channel.

The Every Good Game network, otherwise known as eGG, launched recently in Australia. Based out of southeast Asia, the network is now available on internet television provider Fetch TV, Fairfax Media reported Monday.

While a welcome addition, eGG is entering what can only be called a fledgling esports scene locally. "eSports in Australia doesn't always get the attention it deserves," Danelie Purdue, eGG's Australian esports commentator, told the publication.

"Sometimes it feels like Australian eSports fans have resigned themselves to the fact that it won't go mainstream but I don't think that's true -- it perhaps needs a bit of a kickstart and hopefully eGG coming to Australia can play a part in that."

Recent competitions the network has streamed, according to its site, include the DOTA 2 tournament the Boston Major in Boston, as well as the League of Legends All-Star event in Barcelona.

If you tuned in Tuesday, you'd be able to watch hour upon hour of Counter-Strike: Global Offensive pros battling it out during the Eleague 2016 Season 2 Group Stage.

While the U.S., South Korea and China are flush with professional esports teams and competitions, Australia's scene has struggled to take off despite a healthy local gaming culture.

A smaller population and less money have contributed to the growing pains, but steps to professionalise local leagues are starting to pay off.

At the PAX gaming event in Melbourne in November, the Australian eSports Association launched the Athlete's Committee for Australian eSports to help better protect and promote players' rights.

"We do have a lot of volunteerism and a lot of grassroots tournaments," Darren Kwan, the associations's president, told Mashable at the time.

"We are seeing some pro-teams come through -- playing in big tournaments, and then going overseas because they're chasing that professional dream."

"We want people to support their Oceanic Pro League club the same way they support an AFL club or a rugby league club," added Daniel Ringland, the head of esports for Riot in Oceania.

Fetch TV and eGG have been contacted for comment.