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Estate agent's desperate attempt to exploit nuclear fallout fears goes horribly wrong

Nothing says 'Why not take on a 30-year-old mortgage?' like the threat of imminent nuclear war.

Gianluca Mezzofiore

on August 11, 2017

We have all received bonkers PR emails, but this one has beaten 'em all.

In light of the escalating war of words between North Korea and the U.S., with Pyongyang threatening to strike the U.S. territory of Guam and Trump pledging "fire and fury" and beyond, online estate agent eMoov made the brilliant PR move to send a press release advising homeowners where to buy if they want to avoid nuclear fallout:

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"With tensions between the US and North Korea escalating the latest release by eMoov.co.uk has highlighted some options for homebuyers that should (hopefully) keep them clear of any nuclear impact from World War Three," reads the particularly obnoxious, tone-deaf and overall callous release.

"Although we're out of range from any threat from North Korea, London would be the obvious choice for a nuclear strike in the UK, but the capital could be the tip of the iceberg, so eMoov used Nukemap to plot the resulting impact zones for an all-out nuclear attack on 20 major UK cities."

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