Facebook Avatars, which are definitely not Bitmoji, are rolling out in the U.S.

Here's how to spam your group chats with your cartoon face.
 By 
Amanda Yeo
 on 
Facebook Avatars, which are definitely not Bitmoji, are rolling out in the U.S.
Americans will soon be able to create their own Zucksonas. Credit: Facebook

Facebook's Avatars have finally rolled out in the U.S., providing a useful new tool to socially distanced Americans worried they'll forget what their friends look like.

Much like Bitmoji or those pixellated doll makers from the '90s, Facebook's Avatars let you create a cartoonish likeness of yourself which you can attach to your instant messages. You can choose between a variety of expressions for your Zucksona as well, all the better to convey sarcasm with. It's basically a personalised emoji for when you're feeling a bit too fragile to send a selfie.

"There are so many different ways you can use your avatar including in comments, Stories, Messenger — and soon text posts with backgrounds, too," wrote Facebook's Fidji Simo in a post on Wednesday.


You May Also Like

Facebook is also adding more customisation options to Avatars to coincide with their U.S. launch, including "new hairstyles, complexions and outfits." Avatars have been available in Australia and Europe for a while, so people who are already using them will be able to update their look.

To make your own Avatar in Facebook's mobile app, click or tap on the smiley button that appears to the right of the text box when writing a comment. You should then be given the option to create your own Avatar.

Simo wrote that users can make their Avatars in Facebook or Messenger by clicking the smiley face and then the sticker tab. However, Avatar creation only seemed to work in Facebook's mobile app when Mashable tested it out. You also can't access the Avatar builder from a new post — it has to be via the comment composer on an old post.

Mashable Image
Click that little smiley face to make your Avatar, then spam your group chats with your face. Credit: Facebook

Fortunately, creating your Avatar in the app will give you access to it in Facebook on your browser as well as in Messenger via the sticker button. You'll have to jump back on the Facebook app if you want to edit your excessively expressive doppelgänger, though.

Avatars are still rolling out in the U.S., so not everybody will see them yet. However Simo assured users it will reach them "soon."

Amanda Yeo
Amanda Yeo
Assistant Editor

Amanda Yeo is an Assistant Editor at Mashable, covering entertainment, culture, tech, science, and social good. Based in Australia, she writes about everything from video games and K-pop to movies and gadgets.

Mashable Potato

Recommended For You
These 'avatars' will fly around the moon with NASA's Artemis 2 astronauts
A gloved hand holding an organ chip that will be used for the AVATAR study on NASA's Artemis 2 mission

TikTok is rolling out a new age-detection system in the EU
TikTok logo

Meta rolls out Facebook scam warnings
Meta rolls out scam protection warnings to Facebook, Instagram

OpenAI begins testing ads in ChatGPT
OpenAI logo appears on a smartphone

Discord age verification: How it works, when it happens
Discord logo

More in Tech
Amazon's sister site is having a one-day sale, and this Bissell TurboClean deal is too good to skip
A woman using the Bissell TurboClean Cordless Hard Floor Cleaner Mop and Lightweight Wet/Dry Vacuum.

The best smartwatch you've never heard of is on sale for less than $50
Nothing CMF Watch 3 Pro in light green with blue and green abstract background

Reddit r/all takes another step into the grave
Reddit logo on phone screen

Take back your screen from ads and trackers with this $16 tool
AdGuard Family Plan: Lifetime Subscription

Google launches Gemma 4, a new open-source model: How to try it
Google Gemma

Trending on Mashable
NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone

What's new to streaming this week? (April 3, 2026)
A composite of images from film and TV streaming this week.


NYT Strands hints, answers for April 3, 2026
A game being played on a smartphone.
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!