Facebook is adding daily deals from Ebay to its marketplace

Facebook and Ebay are teaming up.
 By 
Patrick Kulp
 on 
Facebook is adding daily deals from Ebay to its marketplace
SAN JOSE, CA - JANUARY 22: A sign is posted in front of the eBay headquarters on January 22, 2014 in San Jose, California. eBay Inc. will report fourth quarter earnings today after the closing bell. (Photo by Justin Sullivan/Getty Images) Credit: Getty Images

Facebook's Craigslist-like marketplace section is getting a boost from Ebay.

The social network said Tuesday that it will begin offering a selection of sales promotions from the e-commerce site's "Daily Deals" program on the mobile version of Marketplace, TechCrunch first reported.

Facebook users can browse the deals within Facebook's platform, but all purchases are ultimately made in Ebay's own site through an in-app browser. Around 100 new offers will be added to the section every day, according to TechCrunch.

The program is still in a testing phase and only available to a small percentage of users in the United States.

“We're conducting a test to determine if people are interested in shopping for discounted products when they visit Marketplace,” Facebook product Akash Anand said in a statement.

Ebay also confirmed the partnership.

"At eBay, we are always looking to broaden our reach and surface inventory through new channels," a spokesperson said. "We are currently running a test with a small subset of people on Facebook in the U.S. who can browse eBay’s Daily Deals on Facebook Marketplace."

Facebook has had mixed success with its efforts to bring shopping to its platform in the past. Its "buy" buttons never really caught on, and its push into branded bots was never the game-changer it was originally touted as.

The company previously tried offering daily deals when Groupon was at its height, but that program was eventually shuttered as the popularity of the model waned.

Facebook's Marketplace has been growing modestly since it launched last fall, though it faces steep competition from reigning secondhand seller Craigslist and popular upstart marketplaces like Letgo. The program officially expanded to 17 European countries on Monday.

Facebook and Ebay did not immediately return requests for comment.

Topics Facebook

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Patrick Kulp

Patrick Kulp is a Business Reporter at Mashable. Patrick covers digital advertising, online retail and the future of work. A graduate of UC Santa Barbara with a degree in political science and economics, he previously worked at the Pacific Coast Business Times.

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