Facebook quietly bought a startup that can manipulate videos

Because reality is overrated.
 By 
Kerry Flynn
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Fake news, it's a big deal on Facebook, and we might just be getting more of it in the form of videos.

Facebook recently bought a startup with an expertise in video manipulation, Deutsche Startups reported. The German-based startup Fayteq has software that is able to remove or add objects in videos, even live ones, and add effects to them.

The company offers "innovative technologies in the area of off-line and real-time video manipulation, removing the border between reality and fiction," described Siegfried Vater, an investor and partner of Fayteq, according to TechEu.

Facebook confirmed the acquisition in an email to Mashable, but a spokesperson declined to provide more details on what the company could add to the social network.

Fayteq does fit into Facebook's focus on video and augmented reality. CEO Mark Zuckerberg preached a world of mixed reality at F8, Facebook's annual development conference in April.

"We're making the camera the first augmented reality platform" was Zuckerberg's tagline for the event.

As well as this:

Facebook also went to war with television this week. The company launched its new initiative for original video, competing with the likes of Netflix and Hulu. Media publishers will be releasing a mix of reality and scripted shows later this month.

Mashable Image
Kerry Flynn

Kerry Flynn is a business reporter for Mashable covering the tech industry. She previously reported on social media companies, mobile apps and startups for International Business Times. She has also written for The Huffington Post, Forbes and Money magazine. Kerry studied environmental science and economics at Harvard College, where she led The Harvard Crimson's metro news and design teams and played mellophone in the Band. When not listening to startup pitches, she runs half-marathons, plays with puppies and pretends to like craft beer.

Mashable Potato

Recommended For You
'Heated Rivalry' star Connor Storrie embraces childhood YouTube videos as 'self-acceptance'
Connor Storrie announces SAG Awards nominations in Los Angeles

Google Veo 3.1 will generate social-ready vertical videos in Gemini
google gemini and veo 3.1 logos

Trump admin has viral DOGE videos taken down. They're already back up.
Elon Musk wearing a DOGE cap

This Texas startup believes AI can identify and stop mass shooters
Members of the FBI on scene after a mass shooting in Austin, Texas in March 2026.

Why SpaceX bought xAI: Data centers in space aren't the only reason
SpaceX and xAI logos

Trending on Mashable
NYT Connections hints today: Clues, answers for April 4, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 4, 2026
Wordle game on a smartphone

NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

NYT Strands hints, answers for April 4, 2026
A game being played on a smartphone.

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!