Facebook and Instagram are officially NFT-positive in the U.S.
Facebook and Instagram have completed their NFT rollout across both apps for all users in the U.S.
On Thursday, Meta announced that all users in the U.S. can connect their digital wallets to Facebook and Instagram to share and cross-post their NFTs. This comes as one of the final steps of the official NFT rollout for the Meta-owned apps. Instagram announced a plan to introduce in-app NFTs in May and the same happened on Facebook in June.
Users in the other 100 countries where digital collectables are available can access the feature on Instagram, but not on Facebook just yet.
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"Today we’re announcing everyone on Facebook and Instagram in the U.S. can now connect their wallets and share their digital collectibles," Meta announced in a post updated on Sept. 29. "This includes the ability for people to cross-post digital collectibles that they own across both Facebook and Instagram."
This is one of the rare times in which it doesn't seem like Meta's new feature is a carbon copy of another app. Lately, each update Meta makes seems to be a transparent imitation of its competitors' features: like remixing on Reels; repost features; QR codes, and more. Other brands have, of course, worked NFTs into their business models — like Walmart, Nike, Coca-Cola, and Twitter — but this move doesn't seem like an exact copy of another social media app.
Good for you, Meta. I guess?
Christianna Silva is a senior culture reporter covering social platforms and the creator economy, with a focus on the intersection of social media, politics, and the economic systems that govern us. Since joining Mashable in 2021, they have reported extensively on meme creators, content moderation, and the nature of online creation under capitalism.
Before joining Mashable, they worked as an editor at NPR and MTV News, a reporter at Teen Vogue and VICE News, and as a stablehand at a mini-horse farm. You can follow her on Bluesky @christiannaj.bsky.social and Instagram @christianna_j.
