Facebook just made it easier to live stream your kittens indefinitely

Get ready to see a lot more nature feeds popping up in your Facebook newsfeed.

The social network is unveiling a new continuous video tool that lets publishers broadcast streams for hours on end, according to a report in TechCrunch on Monday. 

That feature is particularly useful for capturing subject matter with no definitive start and end points -- feeds of animals in the wild, a 24/7 watch outside a major landmark, zoo animals that could give birth at any moment -- all the things that live webcams have always been used for on other parts of the web.

TechCrunch also reports that Facebook is launching a new feature called "geogating," which lets the makers of live videos control who sees the stream by location much as they already can with non-live Facebook videos. That control could be particularly useful for streamers trying to stay within the geographical confines of a broadcasting rights deal.

One drawback of the new open-ended live stream, however, is that video creators won't be able to save and post the completed streams as they would a normal Facebook Live video, according to TechCrunch.

One of the biggest selling points of Facebook's live video push thus far has been the immediacy of the platform. Previously, Facebook Live videos were limited to a ninety-minute time span, making them particularly well-suited for follow-up recaps of events, interviews or quick events but often too short for full-scale broadcasts of things like sports games or award ceremonies.

But now Facebook's publishers will be able to operate continuous live-streaming feeds, making Facebook Live another step closer to the replacement for traditional television Facebook seems to want to the platform to be.

Facebook has been pushing its live video platform hard in recent months, even paying publishers like BuzzFeed and the New York Times (as well as Mashable) to stream videos live.

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