If your Facebook Reels are suddenly filled with AI, this is why
If you've been swiping through videos on Facebook and noticed that you're inundated with AI slop, there's a reason for that: You might kind of like AI slop.
In an interview with CNET, Facebook's vice president of product, Jagjit Chawla said the algorithm works pretty simply: If you interact with a bunch of AI slop, it will feed you more AI slop; if you don't interact with AI slop, you'll see less AI slop.
"If you, as a user, are interested in a piece of content which happens to be AI-generated, the recommendations algorithm will determine that, over time, you are interested in this topic and content," Chawla told CNET. "If you are not into it, which, for lack of a better term, there is a set of users who would consider that content AI slop, and if you have given us signals that this is not for you, that algorithm will respond appropriately to make sure we don't show you more of that."
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Just like with any content you want to see less of, if you want to see less AI-generated content on Facebook you'll have to tell the platform in the only way you can: Don't like it, don't comment on it, and don't share it. Click the "not interested" button on Facebook. Exit the app. Go outside. It's a beautiful day. Do you hear that? It's birdsong. For a moment, you may feel at peace.
Christianna Silva is a senior culture reporter covering social platforms and the creator economy, with a focus on the intersection of social media, politics, and the economic systems that govern us. Since joining Mashable in 2021, they have reported extensively on meme creators, content moderation, and the nature of online creation under capitalism.
Before joining Mashable, they worked as an editor at NPR and MTV News, a reporter at Teen Vogue and VICE News, and as a stablehand at a mini-horse farm. You can follow her on Bluesky @christiannaj.bsky.social and Instagram @christianna_j.
