Facebook is reportedly working on a Snapchat-like camera app -- again

Facebook may be working on yet another Snapchat clone.
 By 
Karissa Bell
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Facebook may be working on yet another Snapchat clone.

The social network is developing a standalone camera app meant to "encourage its 1.6 billion users to create, and share, more photos and videos," according to a new report in The Wall Street Journal


You May Also Like

The report, which credits unnamed sources familiar with Facebook's plans, says the app is being created by a team in London and is "similar" to Snapchat. The unnamed app reportedly launches on the camera -- like Snapchat -- and will reportedly integrate with Instagram and other Facebook-owned apps. It will also allow users to share live streamed video back to Facebook, according to the report.

A representative for Facebook declined to comment on the report. The company is also rumored to be working on a standalone app for 360-degree videos

If the new camera app launches -- and it's not clear that it will -- it would be far from the first time Facebook has attempted to make its own Snapchat-like camera app. Here's a brief look at all the times the company has tried (and failed) to release a camera app:

  • 2012: Facebook Camera -- An Instagram-like photo sharing app released just weeks after it announced its Instagram acquisition 

  • 2012: Facebook Poke -- Its first attempt at a straight-up Snapchat clone, Poke was released in 2012 but failed to gain traction, it was pulled from the App Store in 2014 

  • 2014: Slingshot -- Another disappearing messaging app that failed to take off despite the fact that it didn't require a Facebook account to use. Facebook pulled the app in 2015. 

  • 2014: Bolt -- An experimental app from the Instagram team, Bolt was first launched in New Zealand, Singapore and South Africa but never made it to the U.S. It was pulled in 2015.

  • 2015: Riff -- Another app from Facebook's now defunct Creative Labs team, Riff was premised on groups of friends sharing and remixing video clips. It was pulled later that year. 

Have something to add to this story? Share it in the comments.


Mashable Image
Karissa Bell

Karissa was Mashable's Senior Tech Reporter, and is based in San Francisco. She covers social media platforms, Silicon Valley, and the many ways technology is changing our lives. Her work has also appeared in Wired, Macworld, Popular Mechanics, and The Wirecutter. In her free time, she enjoys snowboarding and watching too many cat videos on Instagram. Follow her on Twitter @karissabe.

Mashable Potato

Recommended For You
Apple is reportedly working on an AI pin wearable that is AirTag-sized
Apple logo

Snapchat is testing creator subscriptions, giving top creators a new direct revenue stream
the Snapchat logo is seen displayed on a smartphone screen

OpenAI may sell $300 smart speaker with camera — in 2027
Sam Altman speaking at a microphone

CES 2026: Meet RocX, the handheld camera with AI tracking at 50x zoom
RocX at CES Unveiled


Trending on Mashable
NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone

What's new to streaming this week? (April 3, 2026)
A composite of images from film and TV streaming this week.

Wordle today: Answer, hints for April 2, 2026
Wordle game on a smartphone

NYT Strands hints, answers for April 3, 2026
A game being played on a smartphone.
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!