Facebook joins TikTok. Keep your enemies close, we guess.
Facebook has just launched on TikTok, following in the footsteps of Instagram. In other words, Meta's companies are really making a home for themselves on a competitor platform.
The @facebook account on TikTok is verified, sitting at 19.5K followers (and counting), and zero posts so far. Their bio simply reads, "We believe people can do more together, than alone," accompanied by a link to the Facebook app on the Google Play store.
Once again, the vortex of apps on apps is expanding.
One obvious question, amongst many: why isn't the account named for Facebook's parent company, Meta, after all that rebranding? No answers on that front yet.
Another mystery is what kind of content will be posted on this account. Since there are no posts yet, it's hard to tell. Twitter, which also has a TikTok account, often posts screenshots of tweets, amongst moving backgrounds and occasionally with voices and people superimposed. Instagram, meanwhile, has recently taken on TikTok to promote Reels and share tips on how to use the feature. Only time will tell what Facebook will do.
Meta confirmed to TechCrunch the legitimacy of the account. Mashable has reached out for comment.
