What's on TV? Facebook.

Facebook may still shy away from the term "media company," but the social network will soon have its own set of TV apps.

Facebook video apps are coming to a whole array of set-top boxes, including Apple TV, Amazon Fire TV, Samsung Smart TVs and other platforms, the company announced on Tuesday. The apps, which will be launching "soon," will allow Facebook users to watch the same videos they encounter in the News Feed on their televisions.

Though Facebook has supported streaming video to TVs via Google Cast and Apple AirPlay since last year, the app will mark the social network's first dedicated TV experience.

Facebook says the apps will let you watch both recorded and live video (but not 360), and you'll also be able to check out clips you've saved for later. It will also serve up personalized recommendations.

The news comes weeks after a report in The Wall Street Journal that Facebook was readying an app for set-top boxes that would feature Facebook video, as well as original "TV-style" programming.

Announced onstage during Re/code's Code Media conference, Facebook's VP of Partnerships Dan Rose said the app will make it easier for users to watch the video they encounter in their News Feeds, though he made no mention of original content.

"We want people to be able to consume content wherever they are -- whether it’s on their phone, whether it’s on their computer -- and TV is just another screen for that. But we’re a mobile-first company, so the products we build will always be oriented around the experience you have on a mobile device when you're watching video.”