Men, a dirty face is the latest grooming trend

Skip the shower and take an extra 15 minutes in bed.
 By 
Rachel Thompson
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

LONDON -- 2016 saw some pretty unusual men's grooming trends. There was anti-grooming, which involved fake sweat and dishevelled bed hair. Then, there was Jon Snow-inspired hair perms and even the English rose look.

But, 2017 is set to be even more unusual. Models at London Fashion Week's TOPMAN show were sporting a decidedly odd aesthetic: fake dirt. According to a statement emailed to Mashable, this runway grooming look is inspired by the British "pubbing and clubbing scene" of the 1990s.

TOPMAN says the look consists of dirty and greasy hair and oily skin, designed to give one the look of having worked all day and clubbed all night.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Models at the show wore oil in their hair to create the faux-greasy look. And, for the face, dark eyeshadow was dusted in random spots to give an un-showered appearance.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

You can bypass washing your face after work to get the look, or create it artificially with dustings of eyeshadow in random spots on your face.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Go ahead, skip the shower and take an extra 15 minutes in bed.

Topics Beauty

Rachel Thompson, sits wearing a dress with yellow florals and black background.
Rachel Thompson
Features Editor

Rachel Thompson is the Features Editor at Mashable. Rachel's second non-fiction book The Love Fix: Reclaiming Intimacy in a Disconnected World is out now, published by Penguin Random House in Jan. 2025. The Love Fix explores why dating feels so hard right now, why we experience difficult emotions in the realm of love, and how we can change our dating culture for the better.

A leading sex and dating writer in the UK, Rachel has written for GQ, The Guardian, The Sunday Times Style, The Telegraph, Cosmopolitan, Glamour, Stylist, ELLE, The i Paper, Refinery29, and many more.

Rachel's first book Rough: How Violence Has Found Its Way Into the Bedroom And What We Can Do About It, a non-fiction investigation into sexual violence was published by Penguin Random House in 2021.

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