Fifth Harmony is giving fans the gift of emoji with their new album
The new Fifth Harmony album is upon us, and dancing in your bedroom while you get ready to get into trouble will never be the same.
To celebrate the 5/27 release of 7/27 (named after the day the group formed), Fifth Harmony is unveiling a custom Twitter emoji that will appear every time you use the hashtag #727OUTNOW.
The band talked about the 7/27 emoji in a statement to Mashable.
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Twitter has allowed us to build our collective voice as a group, and become the place where we share exciting news & announcements, new music & videos. More importantly, Twitter gives us a direct line to our fans: it's the place we talk to fans and share our lives. We are so excited to be working with Twitter on our new release and can't wait to show the Harmonizers our 7/27 emoji and see how they use it - we hope they love it as much as we do!
The emoji is a great way to connect with other humans if you happen to be working from home.
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Topics Social Media X/Twitter
Tricia Gilbride was a Reporter for Mashable Watercooler. Tricia focused on the intersection of celebrity culture and the Internet. Previously, she worked as a fashion writer and a social media manager. She also edits Women-Artists.org, a blog and annual print publication, and looks exactly like her cat.
