Fisker Ocean wants to be a sustainable, affordable electric SUV

Sustainability is built into the name.
 By 
Sasha Lekach
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Fisker's upcoming SUV first promised to be affordable enough. Now it's promising to be environmentally friendly. It all starts with the car name.

The car brand from famous vehicle designer Henrik Fisker unveiled the name of its first upcoming all-electric SUV on Thursday: Ocean.

The name is meant to encompass all the sustainability built into what's expected to be a roughly $40,000 vehicle, on par with pricing for Tesla's coming-soon compact SUV, the Model Y.


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Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

The 80-kWh lithium-ion battery gets up to 300 miles on a single charge, which is the first step to lower carbon emissions.

Then there's the car design with a solar roof, expected to provide up to 1,000 miles of clean energy. The carpeting is all made from recycled fishing net from bodies of water; all interior materials are vegan; and even the suede materials are made from recycled bottles and other plastic. Rubber that's usually dumped while making tires will be reused.

These are some of the eco-friendly features revealed so far, but ultimately building a car, electric motors, and batteries isn't the most sustainable activity. So Fisker is trying to squeeze as much sustainability into the vehicle as possible.

The Ocean is slated to start production by the end of 2021 and arrive some time in 2022, but pre-orders open up next month on Nov. 27 when the Fisker mobile app also launches. The pricing will be announced then, too. The car's global unveiling — meaning a real look at how it, well, looks — is set for early January.

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Sasha Lekach

Sasha is a news writer at Mashable's San Francisco office. She's an SF native who went to UC Davis and later received her master's from the UC Berkeley Graduate School of Journalism. She's been reporting out of her hometown over the years at Bay City News (news wire), SFGate (the San Francisco Chronicle website), and even made it out of California to write for the Chicago Tribune. She's been described as a bookworm and a gym rat.

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