How a viral tweet sent a 41-year-old Fleetwood Mac song back up the charts
Twitter is usually a flaming heap of garbage, but sometimes it can also do fun things like use a hilarious video to propel one of rock's most popular albums back up the charts 40 years after it was released.
It all started on March 22 with the following tweet, which defended the danceability of Fleetwood Mac's hit "Dreams."
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Ok, that's solid internet content.
So solid, in fact, that, as Billboard noted, it sent "Dreams" skyrocketing to No. 14 on Billboard's Top 100 Hot Rock Songs chart and nudged the album Rumours, on which "Dreams" appears, up a bit from No. 21 to No. 13 on Billboard's Top Rock Albums chart.
Perhaps more impressive is the spike in streams and downloads. According to Nielsen, again via Billboard, its latest tracking for the week of March 23-29 showed the song was purchased and downloaded around 2,000 times (a 36 percent spike) and also saw around 1.9 million on-demand streams (a 24 percent spike).
The "meme bump" looks like something of a new trend: Blonde Redhead's 2000 song "For the Damaged Coda" made an appearance last week in the Hot Rock Songs chart (No. 16) because of its connection to a Rick and Morty meme.
The song originally appeared in a Rick and Morty episode in 2014 as part of the series' first season and then caught fire again in late 2017 thanks to yet another Rick and Morty connection.
There's no word yet on if Fleetwood Mac will now place a song in the next season of Rick and Morty (if it even happens).
Marcus Gilmer is Mashable's Assistant Real-Times News Editor on the West Coast, reporting on breaking news from his location in San Francisco. An Alabama native, Marcus earned his BA from Birmingham-Southern College and his MFA in Communications from the University of New Orleans. Marcus has previously worked for Chicagoist, The A.V. Club, the Chicago Sun-Times and the San Francisco Chronicle.