New 'Fortnite' emote is never gonna give you up, never gonna let you down
Just like that, rickrolling is an official piece of the Fortnite experience.
There's a new emote in the Fortnite item shop called "Never Gonna." If the name wasn't enough of a giveaway, the $5 buy is indeed Rick Astley's dorky white dude dance from his seminal (for internet trolling, at least) 1987 hit single, "Never Gonna Give You Up."
The British pop star even gave the emote his personal seal of approval in the only place that really matters, Twitter. (Sound up, folks. It's not a rickroll if you already know it's coming.)
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Most of you probably know about rickrolling, right? It's that internet meme prank where someone lures people into clicking a link for something that's ostensibly interesting. But when they click the link and reach their destination, they find this....
That's more words of rickroll explanation than the internet has probably seen in some time. But that's also why this Fortnite emote is kind of cool. Lots of young people play this game! So Fortnite recognizing and immortalizing the rickroll is actually a weird, digital form of generational storytelling.
Fortnite is helping to keep ancient (relatively speaking) relics of early social media alive and well in 2020. You absolutely love to see it.
Adam Rosenberg is a Senior Games Reporter for Mashable, where he plays all the games. Every single one. From AAA blockbusters to indie darlings to mobile favorites and browser-based oddities, he consumes as much as he can, whenever he can.Adam brings more than a decade of experience working in the space to the Mashable Games team. He previously headed up all games coverage at Digital Trends, and prior to that was a long-time, full-time freelancer, writing for a diverse lineup of outlets that includes Rolling Stone, MTV, G4, Joystiq, IGN, Official Xbox Magazine, EGM, 1UP, UGO and others.Born and raised in the beautiful suburbs of New York, Adam has spent his life in and around the city. He's a New York University graduate with a double major in Journalism and Cinema Studios. He's also a certified audio engineer. Currently, Adam resides in Crown Heights with his dog and his partner's two cats. He's a lover of fine food, adorable animals, video games, all things geeky and shiny gadgets.
