French Netflix ads let you swap faces with Frank Underwood or Kimmy Schmidt
A new set of outdoor ads for Netflix let Parisians address their Snapchat friends with the megalomaniacal menace of Frank Underwood.
The video-streaming service has placed billboards across the French capital that invite passers-by to swap faces with characters from their favorite Netflix shows using the popular Snapchat feature, as The Drum first reported in English.
You May Also Like
Placed by ad agency Darewin, the ads feature characters from House of Cards, Unbreakable Kimmy Schmidt, Narcos and other Netflix original shows.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This isn't the first time Netflix has gotten creative with crossing over digital concepts into physical advertising. The company previously ran a billboard campaign in France that featured 100 live GIFs from its shows.
Have something to add to this story? Share it in the comments.
Patrick Kulp is a Business Reporter at Mashable. Patrick covers digital advertising, online retail and the future of work. A graduate of UC Santa Barbara with a degree in political science and economics, he previously worked at the Pacific Coast Business Times.
