Fullscreen acquires platform to help creators monetize content, engage with fans
LOS ANGELES -- Fullscreen creators who are craving control of their own brands are getting their wish.
The Playa Vista-based company announced Thursday that it has acquired Stagebloc, a technology platform used by top musicians -- including Keith Urban -- to consolidate their "digital identity into a single place platform."
Fullscreen's goal is to help its network of creators better engage with their communities and generate multiple revenue opportunities through e-commerce, fan clubs, ticketing and content management at FullscreenDirect.com.
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Rich with cross-platform tools and insights for creators on the back-end, the front-end FullscreenDirect experience will be available through a simple single sign on for both mobile and web. Modular and customizable to suit each creator/artist brand, StageBloc technology will integrate with Fullscreen’s proprietary technology and services infrastructure, the Creator Platform, to become an all-encompassing resource for creators. Within the Fullscreen ecosystem, FullscreenDirect will evolve to further strengthen proprietary and third party apps, tools and services for creators to share with consumers.
"Creators need a toolset they can lean on that helps them know their fanbase and hyper-monetize," Beau Bryant, Fullscreen's senior vice president of talent and programming, told Mashable. "I think we are in a good position to deliver that [toolset]."
Fullscreen, which launched in 2011, helps a network of 75,000 YouTube, Facebook, Vine and Instagram monetize their content and reach fans. They collectively have 600 million subscribers, who help generate more than 5 billion video views across Fullscreen's global network each month.
The company's talent roster includes popular creators Grace Helbig, The Fine Bros., Andrea Russett and Jack and Jack.
Bryant said Fullscreen is slowly introducing the technology to just a handful of creators. Most of them have responded enthusiastically to FullscreenDirect.
This is the latest in Fullscreen's efforts to differentiate itself in the digital entertainment landscape.
In 2014, the company sold a majority stake to Otter Media, the joint venture between the Chernin Group and AT&T. Fullscreen is also set to launch its own subscription streaming service this spring.
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Saba was a Los Angeles-based reporter who covers all things digital entertainment, including YouTube, streaming services and digital influencers. Prior to that, she spent two years at the Los Angeles Times covering entertainment for the Calendar and Company Town sections. Saba grew up in Santa Monica and graduated from Boston University with a B.S. in journalism and B.A. in political science. When not reporting, she is usually binge watching shows online or looking for new coffee shops to frequent.
