'Game of Thrones' Season 7 trailer hits viewing record

A record in the realm!
 By 
Proma Khosla
 on 
Original image replaced with Mashable logo

The real-world stakes for Game of Thrones may not be as high as in this grisly fantasy, but a win is still a win. The Season 7 trailer, released Wednesday, became the highest viewed television trailer on the internet, setting a fine standard for the show's buzziest season yet.

As of publishing, the trailer had 19 million views on YouTube and 41 million on Facebook, with almost 4 million more coming in from Twitter -- and all those numbers are climbing. A significant portion of views were in the first 24 hours, making it ostensibly the most-viewed television trailer debut in history.

According to HBO, the Game of Thrones’ “Long Walk to the Throne” promo for Season 7 is HBO’s most watched tease/promo/trailer ever with 67.6 million multimedia views since March 30, breaking the record set by the Season 6 trailer (63.5 million lifetime views).

Game of Thrones premieres July 16.

Mashable Image
Proma Khosla

Proma Khosla is a Senior Entertainment Reporter writing about all things TV, from ranking Bridgerton crushes to composer interviews and leading Mashable's stateside coverage of Bollywood and South Asian representation. You might also catch her hosting video explainers or on Mashable's TikTok and Reels, or tweeting silly thoughts from @promawhatup.

Mashable Potato

Recommended For You
Netflix's 'Heartbreak High' Season 3 trailer teases chaos, crime, and consequences
Students having a water pistol fight in 'Heartbreak High' Season 3.

'Daredevil: Born Again' Season 2 trailer reunites Matt Murdock and Jessica Jones
Charlie Cox in "Daredevil: Born Again."


A 'Game of Thrones' movie about Aegon the Conqueror is in development at Warner Bros.
Emma D'Arcy in "House of the Dragon."

The Magic: The Gathering Lorwyn Eclipsed Play Booster Box hits its record-low price at Amazon — save almost $40
The Magic: The Gathering Lorwyn Eclipsed - Play Booster Box on a purple and blue background

More in Entertainment

Trending on Mashable
NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone

What's new to streaming this week? (April 3, 2026)
A composite of images from film and TV streaming this week.

Google launches Gemma 4, a new open-source model: How to try it
Google Gemma

NYT Strands hints, answers for April 3, 2026
A game being played on a smartphone.
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!