People are freaking out over these 'sexist' T-shirts for kids
UPDATE: Oct. 18, 2016, 2:12 p.m. BST Statement from Sainsbury's
LONDON -- Two kids' T-shirts have been causing a ruckus on social media, after people felt they promoted gender stereotyping.
The offending tees were first spotted Henry Mance in Sainsbury's, who pointed out a crucial difference between the two items of clothing.
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The girls' tee is emblazoned with the slogan "little and loved," while the boys' tee says "brave and strong."
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His tweet prompted an outpouring of ire from fellow Twitter users who objected to the "regressive" gendering of the clothing.
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While one person urged the retailer to remove the tees from shop floors...
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Someone else raised an excellent point...
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"These T-shirts are very popular with our customers and we always welcome their feedback. We offer a wide range of clothing and it certainly wasn’t our intention to cause any offence," a Sainsbury’s spokesperson said in a statement emailed to Mashable.
The tops haven’t been removed from our online platform.
Topics Family & Parenting
Rachel Thompson is the Features Editor at Mashable. Rachel's second non-fiction book The Love Fix: Reclaiming Intimacy in a Disconnected World is out now, published by Penguin Random House in Jan. 2025. The Love Fix explores why dating feels so hard right now, why we experience difficult emotions in the realm of love, and how we can change our dating culture for the better.
A leading sex and dating writer in the UK, Rachel has written for GQ, The Guardian, The Sunday Times Style, The Telegraph, Cosmopolitan, Glamour, Stylist, ELLE, The i Paper, Refinery29, and many more.
Rachel's first book Rough: How Violence Has Found Its Way Into the Bedroom And What We Can Do About It, a non-fiction investigation into sexual violence was published by Penguin Random House in 2021.
