Ghostbusters pranks us with a new proton pack we wished really existed
When there's something scary in the neighborhood, you no longer need to pick up the phone.
Cue the music:
Instead, you can turn to Sony's brand new Proton Pack, available to the public on July 15, 2016 -- which just so happens to be the same day that the upcoming "Ghostbusters" film starring Melissa McCarthy, Kristen Wiig, Leslie Jones and Kate McKinnon is set to drop.
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As far as brand-inspired April Fool's Day jokes go, this one is pretty good, giving us a bit of detail on the packs and an idea of how the original movie's mythology will play a part in the upcoming film.
The new pack is an improvement upon the original version pioneered by Dr. Egon Spengler at Columbia University, according to the "press release."
Aside from a lot of technical aspects that we obviously totally understand but won't bore you with, there's this quizzical part: "The backpack form factor allows built-in psychokinetic grounding to the user’s spinal column, eliminating spectral noise feedback loops."
It's not exactly clear the role that a person's spine will play in the proton pack, but it sounds extremely fancy and important.
As for how these puppies perform in the thick of it, the film's trailer doesn't give much away, but here it is for, ya know, posterity.
It's not the only Ghostbusters-related April Fools' Day prank. Nas is also faux-designing a Ghostbusters-based fashion line.
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Jason Abbruzzese is a Business Reporter at Mashable. He covers the media and telecom industries with a particular focus on how the Internet is changing these markets and impacting consumers. Prior to working at Mashable, Jason served as Markets Reporter and Web Producer at the Financial Times. Jason holds a B.S. in Journalism from Boston University and an M.A. in International Affairs from Australian National University.
