Someone has been driving a giant hamster around London today

LONDON -- It's a sad, sad shame that there aren't more cars out there designed to look like giant animals.

Hamsters, specifically. On Thursday morning, this over-sized rodent was spotted slowly motoring its sway around the streets of London.

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The "Hamstermobile" was spotted across London.

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So what's the deal? Is this the work of one gloriously unhinged inventor? Are a race of robotic super-hampsters beginning a slow invasion of our fair earth?

The actual explanation is a bit more boring than that, sadly. The giant hamster -- known as Jaffa -- is part of a marketing stunt for UK car repair company Kwik Fit.

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According to their video, the hamstermobile was inspired by a pet hamster that had to be rescued from a customer's car after it got stuck.

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Why can't all marketing campaigns feature giant, drivable hamsters?

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