One-quarter of Americans make money from the gig economy

A lot of Americans are turning to Uber and Etsy.
 By 
Emma Hinchliffe
 on 
One-quarter of Americans make money from the gig economy
Etsy Sellers Market in Times Square celebrating Etsy's celebration going IPO at Nasdaq. Credit: paul zimmerman/Getty Images for NASDAQ

One-quarter of Americans in some way made money from the gig economy last year, according to a new report from the Pew Research Center.

Twenty-four percent of those surveyed earned money using a digital platform. Of that segment, 8 percent earned money by completing a job or task (like working for Instacart or Uber). Including some overlap, 18 percent of those surveyed made money by selling goods online. Only 1 percent made money by home-sharing through Airbnb or another site.

A McKinsey report estimated in October that between 20 and 30 percent of the working-age population had participated in the gig economy in some way.

Both reports set out to determine how gig work is reshaping Americans' working lives.

“These findings highlight the great diversity of experiences within the gig economy, and also illustrate the extent to which these services are blurring the boundaries between formal and informal employment,” Pew study author Aaron Smith said in a statement. “A slight majority of these workers rel[ies] heavily on the income they earn from these platforms, and use them for largely financial reasons. But a substantial minority views this work much more as a hobby -- or simply a way to pass the time -- as opposed to a true ‘job’ or a dedicated source of income.”

The Pew report surveyed about 4,500 adults in July and August.

Of the 8 percent of respondents who had earned money through a gig economy job requiring labor, 5 percent completed an online task like taking a survey. Two percent earned money through a ride-hailing service, and the rest were split between delivery and shopping services, cleaning and laundry services and other options.

Earning money by providing labor in the gig economy was more common for black and Latino survey respondents (at 14 percent and 11 percent, to white respondents' 5 percent) as well as among young adults.

Sixty percent of those who earn money through labor relied on their earnings for common expenses, while only 20 percent of online sellers did.

It was more common among white and older respondents to have earned money by selling something online.

Twenty-six percent of gig economy workers consider themselves employees of the services they work for, which is a contentious distinction for Uber and other companies.

Topics Uber

Mashable Image
Emma Hinchliffe

Emma Hinchliffe is a business reporter at Mashable. Before joining Mashable, she covered business and metro news at the Houston Chronicle.

Mashable Potato

Recommended For You


Everything we know about Apple TV's 'Margo's Got Money Troubles'
Michelle Pfeiffer and Elle Fanning in "Margo's Got Money Troubles."


How I make six figures on OnlyFans without taking my clothes off
woman sitting on top of a pile of cash getting filmed with a phone with an onlyfans sticker

Trending on Mashable
NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone

Google launches Gemma 4, a new open-source model: How to try it
Google Gemma

NYT Strands hints, answers for April 3, 2026
A game being played on a smartphone.

Wordle today: Answer, hints for April 4, 2026
Wordle game on a smartphone
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!