Google's Play Store will no longer be free to Android phone makers in Europe

Big changes to Android are coming in Europe.
 By 
Karissa Bell
 on 
Google's Play Store will no longer be free to Android phone makers in Europe
Android is in for big policy changes in Europe. Credit: Getty Images/justin sullivan

Months after being hit with a record-setting $5 billion fine from the EU, Google is making major changes to its policies in Europe.

For the first time in its history, Google will charge Android phone makers that want to sell devices with the Google Play Store and other apps pre-installed.

Under the new European rules, detailed by Google's senior vice president of platforms Hiroshi Lockheimer, Android phone makers that want to sell devices with Google services pre-installed in Europe will need to pay a licensing fee to Google.

This includes the Play Store and other apps (like Gmail and YouTube) but does not include Google Search or Chrome, both of which will remain available to OEMs for free.

Additionally, Google will, for the first time, allow Android phone makers to ship devices with the Play Store pre-installed even if they are running "forked" versions of Android (custom versions of Android developed independently of Google). These variations of Android have long been popular outside of the U.S., but Google hasn't typically allowed its services to ship on these "unofficial" variants, with Amazon's FireOS being a notable exception.

The changes come after European regulators fined Google more than $5 billion for antitrust violations related to Android. At issue was Google's practice of requiring Android phone makers to pre-install Google Search, Chrome, and other services on handsets in return for being able to use the Android operating system for free. Regulators said this gave Google an unfair advantage over competitors.

In his statement, Lockheimer emphasized that Google remains committed to keeping Android "free and open source," despite the new changes, and noted that the company is still appealing the E.U.'s decision.

Topics Android Google

Mashable Image
Karissa Bell

Karissa was Mashable's Senior Tech Reporter, and is based in San Francisco. She covers social media platforms, Silicon Valley, and the many ways technology is changing our lives. Her work has also appeared in Wired, Macworld, Popular Mechanics, and The Wirecutter. In her free time, she enjoys snowboarding and watching too many cat videos on Instagram. Follow her on Twitter @karissabe.

Mashable Potato

Recommended For You
Get a free $100 gift card when you preorder the new Google Pixel 10a
hands holding up all four colors of the Google Pixel 10a

AppleCare One might be coming to Europe soon
AppleCare One


Best Buy is running free Pokémon Trade and Play events this weekend — score free packs, trade, and shop exclusive collections
Best Buy pokemon event

Just got a new Android tablet? Here's how to set it up.
A Samsung Galaxy S11 Ultra tablet on top of its box

More in Tech
How to watch Chelsea vs. Port Vale online for free
Alejandro Garnacho of Chelsea reacts

How to watch 'Wuthering Heights' at home: Margot Robbie and Jacob Elordi's controversial romance now streaming
Margot Robbie and Jacob Elordi embracing in still from "Wuthering Heights"

How to watch New York Islanders vs. Philadelphia Flyers online for free
Matthew Schaefer of the New York Islanders warms up

How to watch Mexico vs. Belgium online for free
Israel Reyes of Mexico reacts

How to watch Brazil vs. Croatia online for free
Vinicius Junior #10 of Brazil leaves

Trending on Mashable
NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone

Google launches Gemma 4, a new open-source model: How to try it
Google Gemma


NYT Strands hints, answers for April 3, 2026
A game being played on a smartphone.
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!