Move over, Instagram Boyfriends: Google Pixel's creator-approved Camera Coach takes over
There's a TikTok trend where creators show the photo before they yelled at the photographer (bad) and after they yelled at the photographer (good). It looks like Google made a new feature for that.
At Google's Made by Google event on Wednesday, the company introduced a new feature for the Pixel 10 phones called Camera Coach, with help from Call Her Daddy host Alex Cooper.
"The goal is always to catch the perfect shot," Cooper said, before introducing Camera Coach. Then she made the event's host, Jimmy Fallon, get on a couch and "give [a] sexy model pose."
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She clicks the Camera Coach button at the top of the camera app, chooses the pose she wants to execute with Fallon, and then follows the instructions from the AI-generated coach.
"Money, baby, money!" Cooper said.
Camera Coach uses Google’s Gemini AI to guide the photographer in real-time, offering ideas and step-by-step direction on things like lighting, composition, and positioning. According to a Google blog post, it doesn’t just help capture better photos — it also teaches "foundational photography skills" so users can level up their shots permanently.
As Cooper put it: "What I will say, though, to all the girls that are watching: I personally know how hard it is to train your boyfriend or your husband to get that perfect shot, and now Camera Coach can just train all the boys for us."
Christianna Silva is a senior culture reporter covering social platforms and the creator economy, with a focus on the intersection of social media, politics, and the economic systems that govern us. Since joining Mashable in 2021, they have reported extensively on meme creators, content moderation, and the nature of online creation under capitalism.
Before joining Mashable, they worked as an editor at NPR and MTV News, a reporter at Teen Vogue and VICE News, and as a stablehand at a mini-horse farm. You can follow her on Bluesky @christiannaj.bsky.social and Instagram @christianna_j.