Google takes on the iPhone ahead of hardware event
Google is gearing up for the upcoming Oct. 4 hardware event with grand ads, building projections and even a statue showing its willingness to take on the iPhone 7 after this month's Apple event.
Earlier this week, the company announced that it would launch some "made by Google" hardware, hinting at the arrival of new smartphones. In a video posted on YouTube, Google showed its familiar horizontal search bar morphing into the outline of a phone.
The same outline was used for installations in Australia (Sydney and Melbourne):
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Building side projections in Germany (Cologne):
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And billboards in New York City:
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While Google is not new to aggressive marketing campaigns, this time the focus is on the hardware, and in particular on the launch of the new flagship smartphones.
Reports suggest the company may use the 'Pixel' moniker instead of the 'Nexus' one, in an attempt to become a real iPhone competitor.
An entire website for the event - with the madeby subdomain - and the #MadeByGoogle hashtag have both been launched ahead of the big day.
The upcoming smartphones will reportedly be named the Pixel and Pixel XL and will be made by HTC.
Last year, Google had partnered with Huawei and LG for the Nexus 6P and Nexus 5X smartphones.
