Google's ChatGPT rival Bard is coming to search results next month
Not to be outdone by Bing, Google is bringing generative AI to search results next month.
At Google's Live From Paris event on Wednesday, the search giant revealed new details about Bard, its conversational AI technology. Bard, a ChatGPT-style competitor was announced earlier this week — a day before Microsoft unveiled its updated version of Bing, powered by OpenAI's artificial intelligence technology.
Google senior VP Prabhakar Raghavan showed a demo of how asking about the best constellations to look for when stargazing, showed a detailed, conversational answer directly on the search page. "New generative AI features will help [Google] organize complex information and multiple viewpoints, the right insights. With this, you'll be able to quickly understand the big picture and then go on to explore different angles," said Raghavan.
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Most of this news had already been covered in Google's Bard launch on Monday, though we now know a bit more on how Bard will be used in Google Search. Ever since OpenAI's ChatGPT launched, Google has been scrambling to catch up with the conversational AI technology that has taken the internet by storm and will be used to power Bing search results.
The short section of the event (that was padded with straightforward features for Maps and Search) felt like a last-minute addition, showing a rarely-seen vulnerability from the tech giant. Since the event ended, the livestream recording has been made private.
Bard in chatbot form, which is powered by a lightweight version of Google's proprietary language model technology LaMDA, is already available to a select group of testers, but will be available to developers, creators, and enterprises through an API next month.
Needless to say, the AI race between Google and Microsoft is heating up.
Cecily is a tech reporter at Mashable who covers AI, Apple, and emerging tech trends. Before getting her master's degree at Columbia Journalism School, she spent several years working with startups and social impact businesses for Unreasonable Group and B Lab. Before that, she co-founded a startup consulting business for emerging entrepreneurial hubs in South America, Europe, and Asia. You can find her on X at @cecily_mauran.
