Inside the filthy chaos of Gorillaz's Brooklyn house party pop-up
In Williamsburg, there are perfectly curated dirty dishes and cigarette butts on display.
At The Spirit House, a collaboration between Gorillaz and Sonos, fans can interact with the virtual band's world IRL while listening to tracks from their upcoming album, Humanz. Damon Albarn has described the record as, "a party record about the world going fucking nuts." And here, the experience is complete with last night's empty beer bottles.
The first activation is an exact replica of the living room and kitchen from the band's virtual reality app with actual furniture, crumbs, and pizza stuck to the wall.
The band will be premiering Humanz ahead of the album's release date on the app, but for now, you can stroll through their pop-up lair listening to "Ascension" with Vince Staples and "Let Me Out," featuring Mavis Staples and Pusha T.
You're welcome to investigate partially used bottles of mustard, if that's the sort of thing that gives you kicks.
Should you want to sit down and get cozy, there's plenty of hand-selected reading material to browse through.
The second room, with about 50 percent of the wall space serving as screens, is where the show happens. You can kick back and become fully immersed in the the world of Murdoc, 2D, Russel, and Noodle.
Plus, D.R.A.M. comes through.
The third room is for product testing, where you can check out speakers including the Gorillaz's own custom, Twin Peaks-reminiscent chevron design of the Sonos PLAYBASE home theater speaker made for The Spirit House.
The Spirit House is open in Brooklyn from April 21-23 before it will move on to Berlin and Amsterdam. You can find more information and reserve your spot here.
Topics Music
Tricia Gilbride was a Reporter for Mashable Watercooler. Tricia focused on the intersection of celebrity culture and the Internet. Previously, she worked as a fashion writer and a social media manager. She also edits Women-Artists.org, a blog and annual print publication, and looks exactly like her cat.
