Grammarly announces 'Superhuman' rebrand as it doubles down on AI

Grammarly, the popular automatic grammar checker used by students and professionals alike, is now Superhuman, as the company announces a new rebrand centering not just its tentpole product, but an entire line of agentic AI.

In a Oct. 29 blog post, the company announced it was adding several new AI-powered offerings to bolster the work of its branded writing partner, including the all-in-one workspace Coda and an AI-native inbox known as Superhuman Mail, which Grammarly acquired earlier this year.

The company is also launching Superhuman Go, a web of universal AI agents that can be used across apps. The tools are now available under a single Superhuman subscription plan.

AI is definitely not new for the online writing tool, which built its brand on automatic smart features just like other industry standard spellchecking tools and grammar apps. During the recent AI boom, Grammarly placed its bets early on conversational generative AI, including the launch of its own chatbot writing assistant, GrammarlyGo, in 2023. In August, the company announced eight new specialized AI agents that work within its own "AI-native writing surface," to provide specific writing help, citation checking, and rubric grading.

But the latest rebrand hints at even larger aims for the company, including investing in what they call more "proactive" AI that can anticipate actions before they're initiated by a user. The company explained in a second blog post that it aims to close a productivity gap between what workplace AI has promised users and what it actually delivers in practice. In the background, many experts believe the growing AI bubble, and its promise of AGI, is soon set to pop.

"Today AI feels like something we have to learn to manage or tame," wrote the company. "We hope the AI will feel so natural that using it will feel ordinary; so built-in to the way you work that you forget it’s even there."