Reducing the carbon footprint of the entertainment industry, one light at a time

A bright idea for Hollywood.
 By 
Nicole Cammorata
 on 
Original image replaced with Mashable logo

Like many great tech companies, it all started in a garage.

Now they work with some of the biggest names in Hollywood.

Making movies and television shows can be a wasteful process. But when lights work more efficiently, it means the crew needs fewer generators and the demand for power is less, thus helping to decrease the carbon footprint of a given production.

LA-based lighting manufacturing company Hive makes high output, energy efficient plasma lighting specifically for the television and film industry.

Hive is part of a community of socially-minded innovators and entrepreneurs who make up the LA Cleantech Incubator (LACI) and are committed to finding clean tech solutions for California and beyond.

“It’s inspiring to come to work every day in an environment where people are pushing the boundaries of technology and doing so in a sustainable way,” says Robert Rutherford, co-founder and CEO of Hive Lighting.

Watch the video above to learn more.

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Nicole Cammorata
Nicole Cammorata
Director of Special Projects

As Director of Special Projects, Nicole Cammorata helps guide Mashable's editorial innovations, licensing programs, and specialty series. Previously, she was the site's Executive Editor and its very first Shopping Editor before that. Nicole is also Mashable's resident gifting expert and gets a thrill out of helping readers find the perfect present. She received a B.S. in Journalism from Boston University and an MFA in fiction writing from The New School. She lives in Maine with her husband, their three young children, and a backyard full of flowers.

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