Gwen Stefani and Blake Shelton may be paying people to post about their relationship
Love is branded content.
The Cut recently noticed a peculiar trend from Instagram influencers: an obsession with it couple Blake Shelton and Gwen Stefani.
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Reality TV stars Becca Tilley (The Bachelor) and Stephanie Pratt (The Hills) recently posted very similar and out-of-place posts, within an hour of each other, highlighting the celebrity couple. They both also curiously linked to the same iheartRadio performance of the two.
The Cut notes it may not have been Shelton or Stefani's teams who brokered the sponsored social media posts -- it could have been iHeartRadio or Honda.
Here's the duet in question:
But the two Voice coaches have been incredibly public about their newfound love, so perhaps an ad was the only appropriate way to say "I love you."
Stefani also posted a handful of pictures -- hopefully unsponsored -- of her and her beau from the Billboard Music Awards (where they also performed together).
Neha Prakash was Mashable's Senior Watercooler Reporter, covering viral content, Internet culture and all things Kardashians.Before being a reporter, Neha was a Mashable intern covering news and politics. Neha previously interned at AOL/Huffington Post managing content and social media for its health and fitness sites.She earned her Masters degree from Columbia Journalism School in May 2012, and graduated with a B.A. from Penn State University in 2010.
