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That ill-advised 'Emoji Movie' tweet shocked the internet into making jokes

Don't do it, 'Emoji Movie.'

Laura Vitto

on July 25, 2017

What do the Handmaid's Tale and The Emoji Movie have in common? Nothing, and yet here we are.

In the now-deleted tweet from The Emoji Movie's account, a beaming emoji dressed in red robes appears beside the words "The Emoji's Tale." It's a reference to the Margaret Atwood novel -- and now Hulu original series -- that depicts a dystopian society in which women have been stripped of their rights and subjected to sexual abuse and assault. It is, perhaps, the least likely candidate for a fun, emoji mashup.

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And because nothing ever truly disappears on the internet, the tweet's still taking heat despite its deletion on Monday afternoon. Take this one back to the drawing board, marketing execs.

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Laura Vitto

Laura Vitto was Mashable's Deputy Culture Editor.