Mark Cuban bets big on dating app Hater

For a dating app that centers on what you can't stand, Hater is sure getting a lot of love lately.

The app, which launched in February, scored a $200,000 investment from superstar businessman Mark Cuban on Sunday night’s episode of Shark Tank. Hater CEO Brendan Alper opted to take Cuban’s offer over several others.

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Cuban’s investment — and the tens of thousands of new downloads Alper told Mashable their Shark Tank appearance resulted in — isn’t the only win the fledgling dating app has scored lately.

Sweet Capital, an investment fund founded by the executives behind Candy Crush, put $500,000 into Hater this summer. Alper said this backing was crucial in helping them launch the Android version, which debuted just three days ago.

Alper said the focus is now "on being available for everyone, not just single people in big cities." He added, “As a dating app, we’ve always wanted to be the most fun.” That means pushing deeper into the social space and adding gaming elements so people have other ways to interact, instead of just looking for dates.

They've already started testing features like "Roast of the Day," which allows users to vent together about a given topic. Within the next few months they're hoping to roll out the option to chat with anyone about any of the topics the app lets you love or hate.

In the meantime though, you can find Mark Cuban on the app. He's been using it since the episode was taped this summer, but he keeps getting reported because people think he’s fake.

It's him.