BMW and other carmakers team up to take on Waze and Google Maps

Connected cars will report on road conditions from the street level.
 By 
Brett Williams
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

A company formerly owned by Nokia wants to create a more accurate, up-to-the-minute map of traffic conditions.

The key? Getting multiple automakers to pool traffic data collected by their cars’ sensors. Audi, BMW, and Mercedes-Benz will all contribute to the realtime map, a first for the navigation and auto industries — but the collaboration shouldn't come as a huge surprise, since the automakers teamed up to buy the company, HERE, back in 2015.

The company says data collected by the connected vehicles about their surroundings will lead to "significantly higher accuracy and more precise information about traffic conditions" than other services like Google Maps and Waze, which depend on satellite data and user reports for their traffic maps.

HERE already has a fleet of millions of connected cars spanning 60 countries to gather data from. That’s expected to grow as new cars with sensor systems hit the roads, making it all the more likely an area will be covered by a connected vehicle.

The company also expects to bring automakers from outside of its ownership group into the fold, although that might be easier said than done.

While the improved traffic data will be available in 60 countries, 30 of them will offer more in-depth features, like detailed incident information and safety notifications, which are triggered by hard-breaking sensor data.

The traffic maps will be offered to companies focused on creating advanced driver-assisted systems for now — but the data could be even more valuable to self-driving carmakers, both to train their autonomous systems and to help them direct themselves once they hit the road.

Mashable Image
Brett Williams

Brett Williams is a Tech Reporter at Mashable. He writes about tech news, trends and other tangentially related topics with a particular interest in wearables and exercise tech. Prior to Mashable, he wrote for Inked Magazine and Thrillist. Brett's work has also appeared on Fusion and AskMen, to name a few. You can follow Brett on Twitter @bdwilliams910.

Mashable Potato

Recommended For You
BMW i3 is an electric sedan with huge range and super-fast charging
BMW i3

Google Maps receives major upgrade with 3D redesign, AI feature
Google Maps upgrade

Google Maps looks different for some users in big change
google maps logo on a phone

Ads may be coming to Apple Maps as soon as this summer, report says
Apple apps on a toolbar including Maps

Google Maps adds Gemini to a major feature in new test
Google Maps logo on smartphone

More in Tech
How to watch Chelsea vs. Port Vale online for free
Alejandro Garnacho of Chelsea reacts

How to watch 'Wuthering Heights' at home: Margot Robbie and Jacob Elordi's controversial romance now streaming
Margot Robbie and Jacob Elordi embracing in still from "Wuthering Heights"

How to watch New York Islanders vs. Philadelphia Flyers online for free
Matthew Schaefer of the New York Islanders warms up

How to watch Mexico vs. Belgium online for free
Israel Reyes of Mexico reacts

How to watch Brazil vs. Croatia online for free
Vinicius Junior #10 of Brazil leaves

Trending on Mashable
NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone

What's new to streaming this week? (April 3, 2026)
A composite of images from film and TV streaming this week.

Google launches Gemma 4, a new open-source model: How to try it
Google Gemma

Wordle today: Answer, hints for April 2, 2026
Wordle game on a smartphone
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!