The 'bomb cyclone' has people looking for love online

The "bomb cyclone" winter storm dumping snow all over the East Coast might conjure images of potential nuclear war for some of us. For others, it conjures images of potential romance.

Per some new data insights sent over from Hinge, the dating app has seen a surge in activity over the past two days. Ahead of the storm on Wednesday, usage was up 27 percent, and on Thursday morning it saw a 16 percent surge. In the hours since, the app has seen an 11 percent spike.

Hinge says spikes like these are typical for big snow days. During the blizzard of 2017 back in March, the app says it saw a huge increase in number of conversations – 10 times the average for that time. And during the blizzard of January 2015, Hinge says activity was up 47 percent.

Clearly people just really, really want someone share a mug of hot cocoa with.

Now, is it safe for users to head out into the cold to meet up with a match? Based off the latest weather reporting, we'd advise setting a date for ... this summer?