H&M will launch its beauty line in Asia, starting with Singapore

Beauty junkies rejoice!
 By 
Alicia Tan
 on 
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Original image has been replaced. Credit: Mashable

SINGAPORE -- Makeup fans here will have a new place to satiate their addictions. Swedish fast fashion brand, H&M will bring its makeup line to Asia, starting with Singapore on Sep. 10.

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Original image has been replaced. Credit: Mashable

The line of products covers body care, skincare, haircare and cosmetics. The makeup range itself totals over 700 products, aiming to cover every occasion and all your #MOTD needs.

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Original image has been replaced. Credit: Mashable

Besides the everyday beauty products, H&M Singapore will also be launching a bodycare line containing what it says are more premium ingredients, and its sustainability-focused "Conscious" collection.


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H&M's "Conscious Beauty" line comes in packaging made from recyclable materials.

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Original image has been replaced. Credit: Mashable

Our favourites from this extensive range include the hydrating and tasty Vanilla lip balm, the very convenient Intuition solid perfume and the Revelation body oil that's a treat for parched skin.

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Original image has been replaced. Credit: Mashable
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Like the rest of its products, H&M Beauty is budget-friendly -- prices range from S$2.90 ($2.15) to S$19.90 ($14.80).

And remember: If you don't know what to pick when starting out with makeup, it's always best to begin only with the essentials so you don't end up with a drawer full of stuff you'll never use.

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Alicia Tan

Alicia Tan was an Asia Deputy Editor at Mashable. She has over 11 years of experience in journalism, magazine production and content publishing; specialising in women's lifestyle, fashion and beauty. When she's not writing, she's obsessing over Totoro, Ryan Gosling and online shopping.

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