HMD is releasing this very nostalgic Barbie flip phone
This summer was Brat summer. We're approaching demure fall, which may transition into a season with longer staying power than the "demure" and "mindful" trend holds.
One trend that appears to have miraculously enduring appeal is Barbie Summer a label for June and July 2023 that has somehow maintained relevance well into 2024. So much so that HMD just dropped a Barbie-branded flip phone. According to The Verge, the phone was preannounced earlier this year at Mobile World Congress and will go on sale in October for $129.
As with all flip phones, the screen is just 2.8 inches and you'll be typing out in T9. There are "no distracting apps," encouraging users to "disconnect to reconnect," according to HMD's website. But there is a five-megapixel camera with built-in flash which will give your pics that early digital camera look.
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"Nothing beats spending real time together," the website reads. "That’s what the HMD Barbie Phone is all about!"
The phone comes with Barbie covers, stickers, crystals, a beaded lanyard with barbie charms, and more to personalize your flip phone experience.
"This flip phone is chic, sleek and pink – and that’s just on the outside," according to the website. "Open it up and everything on the screen feels like it’s straight out of The Barbie DreamHouse."
It’s available for preorder on September 23 on the HMD website.
Christianna Silva is a senior culture reporter covering social platforms and the creator economy, with a focus on the intersection of social media, politics, and the economic systems that govern us. Since joining Mashable in 2021, they have reported extensively on meme creators, content moderation, and the nature of online creation under capitalism.
Before joining Mashable, they worked as an editor at NPR and MTV News, a reporter at Teen Vogue and VICE News, and as a stablehand at a mini-horse farm. You can follow her on Bluesky @christiannaj.bsky.social and Instagram @christianna_j.
