Frightening Pepe/Homer Simpson trading card sells for a ridiculous amount

A "Rare Pepe" trading card sold at auction for an insane amount of "PepeCash," which is equal to a similarly ridiculous amount of real cash.
 By 
Rachel Kraus
 on 
Frightening Pepe/Homer Simpson trading card sells for a ridiculous amount
Woohoo? Credit: FOX via Getty Images

As if we needed more proof that monetary value is arbitrary and capitalism is based on a lie we all choose to believe, a digital Pepe the Frog trading card was just sold at an IRL auction for some serious cash.

The one-of-a-kind Homer Pepe sold to the auction's lucky winner for 350,000 in the digital currency PepeCash. At the time of sale, that amounted to freaking $39,000.

Homer Pepe is just like Homer Simpson. But, ya know, frighteningly green with a Pepe smile. To top it off, the beloved cartoon character turned monster is positioned on a background of Simpson clouds!

The Homer Pepe was the gem of the Rare Digital Art Festival auction held this month in New York by Rare Art Labs, according to the Paris Review.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

A piece of "rare digital art" is a unique image tied to code in a blockchain-based currency platform, which means it can be authenticated on a digital ledger of sorts. A normal digital image — whether a lol cat or a picture of a Rembrandt — can be copied and shared with no way of recording or authenticating originality and ownership. But a piece of digital art like Homer Pepe has a clear owner, transaction record, and way to transfer that ownership. (All essential ingredients for an art market.)

“We believe this sale shows authenticity has value for the first time in the digital art world," Kevin Trinh, Rare Art Labs founder, said in an email.

The Homer Pepe is a "Rare Pepe" trading card. If you haven't heard of them, Rare Pepes are original memes depicting Pepe the Frog as different public figures and cultural icons. Pepe the Frog became a beloved meme of the so-called alt-right during the 2016 U.S. presidential election, but the founders of the Rare Pepe movement have disavowed any connection with the political group that mixes white nationalism and populism.

Each original Rare Pepe is associated with a unique digital token, that lives and is traded in the "Rare Pepe Wallet" — it's not just an image you can download, copy, or screengrab because only the original is marked as authentic. As such, Rare Pepes have inspired their own market, currency, and now, real-world value.

Rare Pepes are bought and sold in PepeCash, built by the Bitcoin-based platform Counterparty. One unit of PepeCash is currently valued at just over 8 cents. But at the time of sale, the rate was 11 cents. With the Homer Pepe's sale, the "trading card" seems part collectible and part bona-fide artistic good. Maybe this is the art we deserve in 2018.

Blockchain-backed digital art has been popping up online as a gimmick, artistic statement, or way for collectors to trade (as in the case of Rare Pepes). The game CryptoKitties has caused players to spend thousands of actual dollars on digital cats. And an ethereum-based project called CryptoPunks seeks to artistically explore the potential value of creating digital art, by initially giving away their own cute lil' "CryptoPunks" for free, and seeing whether sheer scarcity really does create value.

Until this point, digital art has seemed more experiment than commodity. But the sale of Homer Pepe may have just changed the game.

Time to start collecting those fat stacks of Pepe Cash, maybe, well, maybe not? Who knows anymore.

Mashable Image
Rachel Kraus

Rachel Kraus is a Mashable Tech Reporter specializing in health and wellness. She is an LA native, NYU j-school graduate, and writes cultural commentary across the internetz.

Mashable Potato

Recommended For You

Learn stock, forex, and futures trading with this $40 course bundle
From Zero to Pro: The 2026 Complete Stocks, Forex & Futures Trading Bundle

The best Pokémon deals in Amazon's Big Spring Sale: Trading cards at record-low prices
The Pokémon TCG: Mega Charizard X ex Ultra-Premium Collection and First Partner Illustration Collection—Series 1 on a green, red, and orange background

Samsung Galaxy Z TriFold Phone quickly sells out online despite near $3,000 pricetag
White man holds samsung galaxy z trifold

Get a free $10 Best Buy gift card when you buy a $100 Wayfair gift card
Living room scene featuring yellow chair, gray couch, medallion rug, vases, and flowers

Trending on Mashable
NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone


NYT Connections hints today: Clues, answers for April 2, 2026
Connections game on a smartphone

NYT Strands hints, answers for April 3, 2026
A game being played on a smartphone.
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!