How to watch the Apple Event 2025: Don't miss the iPhone 17 launch

It's Apple's biggest day of the year.
 By 
Christianna Silva
 on 
The Apple logo "Awe Dropping", where the iPhone 17 will be presented is seen displayed on a smartphone screen.

For Apple lovers, the biggest date on the tech calendar has arrived. On Tuesday, Sept. 9 at 10 a.m. PT (1 p.m. ET), you can watch the Apple Event 2025 live, where Apple is all but certain to reveal the new iPhone 17 lineup, new Apple watches, and plenty more.

Every year, Apple has two huge events. First, there's the Apple Worldwide Developers Conference in the summer, which shows off all the software and artificial intelligence upgrades the company has to offer. Then, the fall iPhone launch is the big event for consumer tech lovers.

For the 2024 Apple event, the company announced the Apple Watch Series 10, updated AirPods, the iPhone 16, iPhone 16 Plus, and iPhone 16 Pro and iPhone 16 Pro Max, among other announcements. This year, in addition to the new iPhone 17, we're also anticipating an ultra-thin iPhone, the AirPods Pro 3, the Apple Watch Ultra 3, and a release date for iOS 26 and Liquid Glass.


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How to watch the Apple Event 2025

You can find the Apple Event at all the usual spots — on Apple's YouTube channel, the Apple website, or the Apple TV app. Through the company's website, you can set up a calendar reminder, and on YouTube, you can be reminded when the event actually gets started. Again, it's slated to kick off at 10 a.m. PT on Tuesday.

For more coverage before and after the livestream, you can also check out the CNET and Mashable Apple event live show on YouTube, where our tech experts will break down all the announcements.

For more Apple event updates, follow Mashable's live blog and get real-time insights on the iPhone 17, Apple Watch Series 11, and AirPods Pro 3 launch.

Topics Apple iPhone

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Christianna Silva
Senior Culture Reporter

Christianna Silva is a senior culture reporter covering social platforms and the creator economy, with a focus on the intersection of social media, politics, and the economic systems that govern us. Since joining Mashable in 2021, they have reported extensively on meme creators, content moderation, and the nature of online creation under capitalism.

Before joining Mashable, they worked as an editor at NPR and MTV News, a reporter at Teen Vogue and VICE News, and as a stablehand at a mini-horse farm. You can follow her on Bluesky @christiannaj.bsky.social and Instagram @christianna_j.

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