How to watch the Apple 10/30 event. Expect new MacBooks during the 'Scary Fast' livestream.

The rumored new M3 MacBooks are reportedly 'scary fast.'
 By 
Kimberly Gedeon
 on 
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Apple October event 2023 invite with Finder icon
Apple October event 2023 Credit: Apple

Wondering how to watch the Apple 10/30 event? Rumor has it that the Cupertino-based tech giant has plans to release new MacBook Pro models as well as the next-generation iMac.

Apple is hosting a livestream billed "Scary Fast," but what's interesting is that it's during a non-traditional hour. However, if you're a tech enthusiast like myself, or you simply want to watch the livestream everyone's been gushing about on social media, check out the information below to find out how to watch it.

How to watch the Apple 10/30 event

You can watch Apple's "Scary Fast" livestream three ways:


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In my experience, Apple's official website is typically a second or two ahead of the YouTube livestream.

What time is the Apple 10/30 event?

Apple's "Scary Fast" livestream is on Oct. 30 at 5 p.m. PDT. And no, that is not a typo. For the first time ever, Apple is hosting a nighttime event, feeding into the Halloween vibes.

For your convenience, here are the start times for the Apple October 2023 event for other parts of the world:

  • Mountain Time: 6 p.m.

  • Central Time: 7 p.m.

  • Eastern Time: 8 p.m.

  • Rio de Janeiro: 9 p.m.

  • London: 1 a.m.

  • Berlin: 2 a.m.

  • UTC: 12 a.m.

As you can see, this is a late start for almost everyone. Some will be getting ready for bed – and others will already be in bed.

What to expect from the Apple 10/30 event

According to Bloomberg's Gurman, the Apple October 2023 event is expected to reveal three MacBook Pro models: the 13-inch MacBook Pro, 14-inch MacBook Pro and 16-inch MacBook Pro. We also may see a new iMac.

colorful iMacs with M1 chip
iMac Credit: Apple

For more in-depth details about what to expect, click here.

Topics Apple

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Kimberly Gedeon
East Coast Tech Editor

Kimberly Gedeon, at Mashable since 2023, is a tech explorer who enjoys doing deep dives into the most popular gadgets, from the latest iPhones to the most immersive VR headsets. She's drawn to strange, avant-garde, bizarre tech, whether it's a 3D laptop, a gaming rig that can transform into a briefcase, or smart glasses that can capture video. Her journalism career kicked off about a decade ago at MadameNoire where she covered tech and business before landing as a tech editor at Laptop Mag in 2020.

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