Virtual reality headset HTC Vive announces first Australian stores

Aussies eager to try virtual reality will soon be able to head to their local Harvey Norman or JB Hi-Fi store.

From November 18, the HTC Vive headset will be sold at the two national retailers for the (not insignificant) price of A$1,399 ($1,073).

While already available online, it will be the VR headset's first foray into retail locally.

Jimmy Feng, chief of staff to the CEO of HTC, told reporters Friday that people often need to experience VR to be convinced. That's where bricks-and-mortar stores can help.

"We can talk and talk," he said while attending Melbourne's gaming event, Pax Australia. "Once we've brought people though the VR experience, then they don't need convincing anymore. They're sold.

Raymond Pao, vice president at HTC, also announced there would be demonstration locations in the stores, as well as an online booking system to obtain a walk-through.

"We need some education processes to tell people what VR is, I think," he said.

"We're very lucky to be partnering with two of the largest retailers in Australia to bring these demo experiences all across the country," Feng added.

Online preorders for the HTC Vive began in Australian on Feb. 29. While Feng couldn't share sale numbers for the headset locally, he said the company was happy with the uptake. "We do see a very enthusiastic use base in Australia, and this is why we want to accelerate adoption," he said.

HTC would also consider expanding its retail footprint to less technology-focused stores, depending on the enthusiasm they see from Aussie consumers.

"Obviously, we'd like to see more people go through the retail store," Feng said. "It's beyond just gaming -- virtual reality is also a lifestyle."