IBM is building cognitive AI to impact 'every decision made'

Watson and cognitive AI is the future, IBM's CEO says.
 By 
Lance Ulanoff
 on 
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Original image has been replaced. Credit: Mashable

RANCHOS PALOS VERDES, California — The future of artificial intelligence may impact virtually every part of our lives.

“If it’s digital, it’ll be cognitive,” explained IBM CEO Ginny Rometty in a wide-ranging discussion with Recode's Kara Swisher on Wednesday during the annual Code Conference.

"In five years, there’s no doubt in my mind that cognitive AI will impact every decision made," she said.


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Rometty was explaining just how pervasive IBM's brand of cognitive computing-- currently seen in the form of Watson and its cloud-based cognitive computing engine, which is now involved in everything from cancer research to teaching robots how to speak Japanese-- will be in the next five years and beyond.

The company, which has seen its share of change in the last 30 years has invested billions of dollars in cognitive computing. Rometty wouldn't put an exact dollar amount on the Watson spend, but did say that it’s a significant part of their $18 billion analytics business.

The investment may be working, Rometty said that 60 percent to 70 percent of all customers coming into their cloud services taps into Watson.

As IBM transitions from a purely enterprise company, and even from a traditional business-to-business model, Rometty says they, along with others, are increasingly becoming consumer focused. It’s one of the reasons IBM snapped up the Weather Company (Weather.com and its data) last year.

When pressed on whether or not AI is evil and if it will start killing health care jobs, Rometty, who constantly steered the conversation to a discussion of cognitive solutions (of which she says AI is a subset), admitted that there will certainly be some kind of job impact.

"You aren't going to stop it...the trend is gonna keep moving," she said, noting that she thinks repetitive task jobs will take a hit, but new jobs in areas like data will emerge.

As for AI being evil, Rometty said, "What really matters is who teaches these things. Watson is taught. It's about the data you use and who is teaching." She added that, in the case of health care, Watson is being taught by the world's greatest oncologists.

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Lance Ulanoff

Lance Ulanoff was Chief Correspondent and Editor-at-Large of Mashable. Lance acted as a senior member of the editing team, with a focus on defining internal and curated opinion content. He also helped develop staff-wide alternative story-telling skills and implementation of social media tools during live events. Prior to joining Mashable in September 2011 Lance Ulanoff served as Editor in Chief of PCMag.com and Senior Vice President of Content for the Ziff Davis, Inc. While there, he guided the brand to a 100% digital existence and oversaw content strategy for all of Ziff Davis’ Web sites. His long-running column on PCMag.com earned him a Bronze award from the ASBPE. Winmag.com, HomePC.com and PCMag.com were all been honored under Lance’s guidance.He makes frequent appearances on national, international, and local news programs including Fox News, the Today Show, Good Morning America, Kelly and Michael, CNBC, CNN and the BBC.He has also offered commentary on National Public Radio and been interviewed by newspapers and radio stations around the country. Lance has been an invited guest speaker at numerous technology conferences including SXSW, Think Mobile, CEA Line Shows, Digital Life, RoboBusiness, RoboNexus, Business Foresight and Digital Media Wire’s Games and Mobile Forum.

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