Mark Zuckerberg and his metaverse just got roasted by… Iceland?!

Who needs the metaverse when you can have the Icelandverse.
 By 
Rachel Kraus
 on 
The Icelandic parody alter-ego of Mark Zuckerberg shows off his vision for the 'Icelandverse'

Facebook — sorry, Meta — CEO Mark Zuckerberg says his company is building an immersive world where you can hang out with friends, collaborate on work, and take in the splendor of your surroundings. If only we could be in that world now! 

Oh, wait, we can — it’s the real world all around us.

That's the latest roast that’s been expertly levied at Zuckerberg and his fantasy vision for the metaverse by none other than an Iceland tourism and business board called Inspired by Iceland. Yep, Iceland. 


You May Also Like

The group posted a video Thursday featuring Zuckerberg's equally weird and robotic Icelandic alter-ego, Zack Mossbergsson (you gotta love a double 's' in an unexpected place!). Mossbergsson welcomes viewers to "this very natural setting" to introduce a "not-so-new chapter in human connectivity: The Icelandverse."

Mossbergsson goes on to show how you can view the beauty of the natural world, touch real water, and hang out with people in the Icelandverse. Amazing! 

Are you getting it? Basically, some genius at Inspired by Iceland decided to use the ludicrousness of the metaverse — a transparent attempt by Mark Zuckerberg and Facebook to distract us from their myriad scandals — to show off how great Iceland is. They got waterfalls. They got geysers. They got hot springs with zinc-faced Icelanders in 'em. Who wouldn't want to go to the Icelandverse?! It looks like way more fun than this nightmare, TBH.


Topics Facebook Meta

Mashable Image
Rachel Kraus

Rachel Kraus is a Mashable Tech Reporter specializing in health and wellness. She is an LA native, NYU j-school graduate, and writes cultural commentary across the internetz.

Mashable Potato

Recommended For You

Stephen Colbert mocks Trump's Greenland/Iceland mix-up
Stephen Colbert presents "The Late Show."

Mark Zuckerberg in courtroom hot seat over social media dangers
Mark Zuckerberg surrounded by a large group of press and cameras.


Meta reverses course, will keep metaverse partially VR after all
Horizon Worlds logo seen on a smartphone.

More in Tech
How to watch Chelsea vs. Port Vale online for free
Alejandro Garnacho of Chelsea reacts

How to watch 'Wuthering Heights' at home: Margot Robbie and Jacob Elordi's controversial romance now streaming
Margot Robbie and Jacob Elordi embracing in still from "Wuthering Heights"

How to watch New York Islanders vs. Philadelphia Flyers online for free
Matthew Schaefer of the New York Islanders warms up

How to watch Mexico vs. Belgium online for free
Israel Reyes of Mexico reacts

How to watch Brazil vs. Croatia online for free
Vinicius Junior #10 of Brazil leaves

Trending on Mashable
NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone

Google launches Gemma 4, a new open-source model: How to try it
Google Gemma


What's new to streaming this week? (April 3, 2026)
A composite of images from film and TV streaming this week.
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!